Every service branch of the military has its own exchange system—either a post exchange (PX) or a base exchange (BX). In existence since 1895, the military exchange system represented $8.6 billion+ in global sales in 2019. While socially manufactured military native performance wellness company Bravo Sierra sold its products exclusively in this channel and on their own website, the exchange system is not a well-known channel of distribution for most beauty and wellness brands.

The exchanges are basically set up like a big-box retailer or department store with products being sold across 12,000 exchange facilities worldwide, in catalogs, and online. Access to these retail outlets is limited to active-duty military, National Guard members, Reservists, and retirees, and all purchases are tax-free and merchandise is sold at an average of 15-20% less.

RangeMe has partnered with the Army & Air Force Exchange Service (Exchange) to help drive high-quality product selection and value for its consumers. This collaboration gives buyers the ability to easily and efficiently source the types of brands and products soldiers, airmen, and their families are looking for.

“The Exchange provides an essential service for the men and women who serve in the U.S. military, and their families. By collaborating with them to better source their product needs, we know that these families, through the Exchange, will have access to a multitude of new products that will meet their lifestyle,” says Nicky Jackson, CEO and founder of RangeMe.

In partnership with RangeMe, the Exchange will have access to more than 200,000 suppliers and the opportunity to streamline product searches for improved sourcing, while still meeting its aim to keep prices competitively low.

“Buyers can reach more suppliers faster and RangeMe is excited to be a part of the Exchange mission to improve the quality of life for military service members and their families,” Jackson says.

The new mantra in building distribution strategies is to meet customers where they are; the partnership between RangeMe and the Exchange simplifies the exploration of the channel.